(2) Strategies to settle new cultures
The first problem was that there was no existing market selling similar kind of coffee. The price gap between instant coffee and Starbucks’ espresso was big. To solve this, Starbucks targeted the 20’s who seemed to accept well and lead the high quality coffee culture. They were also suitable for target market who were less price sensitive. Also, by empha
2. Comfortable working in Toyota’s culture
1) Harmony between labor and capital
Toyota doesn’t go on a strike since 1954. Entrepreneur Kiichiro Toyota, the chairman of Toyota cooperation, said that “Not fire employee is the duty of executive”. And this principle is why harmony between labor and capital. In addition, Employee’s opinion gathers through Kaizen. Kaizen (Japanese for "im
IV. Business Culture 장행복, ⌜중국 비즈니스 문화⌟, 신성출판사, 2007
http://www.myjapanphone.com/business_culture.html (2011.5.12)
http://www.worldbusinessculture.com (2011.5.12)
1. Korean Business Culture
Korean are famous for having hasty characteristics. They have strong collectivism.
Confucian ethics emphasise the value of collective group harmony, re
culture. First, the vice president of CJ, Son Gyeong-sik, is a person who always supports workers. His leadership style may be compared to iron hand in a velvet glove. This kind of leadership style played a role in making internal cohesion. For example, although he does not order his employees directly, he has the power to make employees work on their own for the purpose of setting an example. Th
1. The peculiarities of food
Unlike western and Chinese foods, which have ambiguous distinctions between main and side dishes, rice made from rice, barley, and shellfish is used as a main dish and side dish made from vegetables, sea cucumbers, fish, and beans. As a result, there are many signs of corrosion. Due to the high production volume of grains, they were used for noodles, porridge, rice c