culture studies, the word "housewife" is occasionally used referring to the person who does the majority of the chores within a farm's compound, as opposed to field and livestock work.
From the periods of the Chosun dynasty, Korean women were bound to homemaking by the doctrines of Confucianism and cultural norms. In most cases, it was the husband’s role to work while it was forbidden for wife
cola : to produce bottled Frapuccino
-Alliance with Canadian bookstore, Chapters
#Introducing New Culture
Situation in Korea before Starbucks
-Dabang(茶房)
-Instant Coffee
-Drip Coffee
No market !
There was a big price gap between former coffee and Starbucks’ coffee.
Thorough Training
To deliver Starbucks’ philosophy.
Mind-moving
Made people meet whole new culture.
syndromes.
2 26-33 New employees - Period of being employed
- As beginners who start to earn income in society, they have powerful spending ability, but they have barely enough time to do their shopping
- Metrosexual(the single young man with a high disposable income, living or working in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of
1. Make a 'Plan Z' : 플랜 Z, 나만의 구명보트 전략
플랜 Z란 최후의 보류-
플랜 A가 최선, 플랜 B가 차선이라면 플랜 Z는 최후의 보류이다.
저성장, 취업난, 고용불안, 양극화 등 우리 사회의 고질적인 문제들이 더욱 악화되는 가운데, 사람들은 이로 인한 스트레스로 몸살을 앓고 잃다. 그러면서도 풍요의