Customer Needs Investigation,
Analysis
Benchmarking and redesign
Plan
Strategy and goal setting
Selecting main subject
-Primary Process
-Major Opportunities
Improvement Plan
Team and project selection
2. Do
Education and training
Improving
implementation
3. Check
Improvement of
Measurement Method
Improvement
Assessment
Shed new
customers according to their profession, age, and financial status. (table 1 of the appendix)
2. Targeting
1) The target customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group
Customer survey
We did customer survey at Home Plus and on the internet. We did street survey for 100 people and internet survey for 200 people. From the survey, we got much information about people`s need and what they want. We questioned people about their difficulties at home, their ideas about home environment robots, the preference about our robots, and so on. People mostly preferred our mo
customers, and for GM, the market share in North America is started to grow during past several months. See [table 3]. Though U.S. Market share of ‘Big Three’ fell under 50% for the first time in 2007, they still contains 44% of market share in 2009 (See [Table 4]), and the market will be more competitive when ‘Big Three’ recover from financial crisis around 2014.
(2) Japanese Automob
드라이기
헤어드라이어 19세기 말 최초 모델
Alexandre F. Golefoy가 프랑스 이발소에서 발명
Identify Problem
⑴ 물품선정
여러 물품 중 현재 시장에서 제품의 차별화가 크지 않고 가장 개선 가능성이
보이는 헤어드라이기를 선정하였다. 따라서 헤어드라이기의 신제품 개발을 하
여 제품차별화를 통