GENDER
FROM CUSTOMER
WHERE EXISTS
(SELECT * FROM ORDERS
WHERE CUS_CODE = CUSTOMER. CUS_CODE AND I_CODE = 'F05st');
Q4. 관리자는 ‘서울서대문구 연희동’에 사는 고객을 대상으로 이벤트를 행사하려고자 한다. 도출한 결과를 가지고 이메일로 쿠폰이 발송될 예정이다. 다음은 조건에 합치하는 고객
Customer Analysis
a. Segmentation
SPAO divides its customers to geographic and demographic segmentation. Geographic segmentation divides the market into different regional units such as customers in Seoul, Il-san, An-san, Bucheon and Pusan. Also, demographic segmentation divides the customers into gender (male or female) and age from the teens to the twenties, and from the forties to the fiftie
gender effect on satisfaction with two smart phones’ user?
4. Does customers’ income have any relationship with user’s satisfaction?
5. Does customers’ age have any relationship with user’s satisfaction?
We get those 5 questions from our discussion. And there is 4 reasons for us to decide use those 5 questions.
1. We what to know why people feel more satisfaction with Iphone. So
yen(Japanese money) yuan’s (Chinese money) exchange rate revaluate
W
Low brand value
Lack of differentiation
UNIQLO provides good quality products with inexpensive price
Various Designs– Global R&D center in Tokyo, New york, Paris, Milano
Focus on Simple & Basic style – Beyond nationality, gender, age, class
High Quality Strategy – Strong connection with partner
customization marginal revenue is high
4. Determining Cost, Volume, and Profit relationships
Its production cost is relatively low and in starting stage can not expect large volume of sales. Cost for promotion and place is expected to be high at first time.
5. Setting Price
It is recommended for Alessi to keep Skim pricing strategy since it satisfies many of favorable conditions f