Lifestyle Interested in many things but interest changes quickly. Follow close friends Too much leisure time.
Consumption
Habits The number of consumption is great but does not last Financially un-challenged enjoys travelling Spends a lot of money
Influence on other
Consumers Very active WOM Active WOM Tell close relatives
We can see that our core customers who are the 20s and 30s are inter
live and do house affair but also reflect modern society and culture phenomenon. Also it can be understood by consciousness of housing from past to present. For these reasons, housing can’t be simply understood as physical form. So it can be fully understood by communicating a value system such as lifestyle of human, value of human, the social system and the social norm. In other words,
3C Analysis
1. Customer – Needs and Wants
It is possible to find out potential customers by analyzing recent market situation.
Firstly, there is tremendous craze that people are interested in well-being. Precisely speaking, modern people tend to care about their lifestyle and want to live longer and live well by spending more money on them. At the same time, people try to get vario
life.
-Revenue: Because of mass-customization marginal revenue is high
4. Determining Cost, Volume, and Profit relationships
Its production cost is relatively low and in starting stage can not expect large volume of sales. Cost for promotion and place is expected to be high at first time.
5. Setting Price
It is recommended for Alessi to keep Skim pricing strategy since it satisfi
style
People sensitive with trend
Personality
People who want healthy life
Trend-sensitive & Financial Support
Trend Recognition
Financial Support
Purchase
Purchase
TrendyReasonable Choice
Purchase
Competitor
Uncertain
Quality
Comfort
Credence
Core Competence
Specific
Alpha Project
Outsourcing
Brand Image
Need for specific product concept for customers