customer service. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos, Tony co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invested in Internet startups, including Ask Jeeves, Tellme Networks, and of course, Zappos.com. Prior to Venture Frogs, Tony co-fo
customer service. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos, Tony co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invested in Internet startups, including Ask Jeeves, Tellme Networks, and of course, Zappos.com. Prior to Venture Frogs, Tony co-fo
customer loyalty.
In order to improve this relationship, The Face Shop should manage its customers much carefully; for examples, adopting loyalty programs, sending some SMS messages when the customers’ special day, or sending some information about cosmetics or make-up tips which customers might be interested. In addition, through internet, The Face Shop can be connected directly with its cust
shops. In the respect of technical factors, there are some schools to train professionals for skin caring these days. Accordingly, it seems that important resources are open and not scarce. However, in this industry, customers have comparatively high brand loyalty though it requires low no switching costs for customers. Recently, government tries to legislate a law to give subsidy to this industr
customers, the company will be able to promote its sales.
• Use Mass Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as men