is to secure the transport network: routes, prices and performance of carriers from supplier to customer.
Stores
Store: The store is the frontline of our operations. This is where the Customers meet the IKEA range.
Customers
The customer: Throughout the whole chain, from range and product development, through suppliers and distribution to sales and finally to the customer- the overall
sells daily necessities, groceries, and industrial products in low price like E-Mart, Wal-mart, Lotte Mart, or Costco. Home Plus is ranked in 2nd place as a supermarket followed by E-Mart in Korea. The exploding growth of Home Plus could be derived from the growth of the whole business, but compared to total withdrawals of Wal-Mart and Carrefour from Korea, TESCO’s marketing strategy in the fir
customer group even to young generation. However, competitors started marketing activities while KSD’s strategies are also becoming ambiguous in positioning. Therefore, KSD’s market leader position is threatened by these factors. Considering this situation, we decided to evaluate their current communication strategies as well as the market situation, and detect the threats and opportunities t
the opportunity to develop new business strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed because they cannot compete by price