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iriver
comfortable and innovative product, best design to customer
has gotten great result because of customer relationship management
sharp
목표 - ‘dreams come true’을 이념으로
고객만족과 창조적인 인적자원, 환경보호를 추구한다
biggest portion of market share를 차지하며
top-star marketing strategy로 어필한다.
2-3. Type of Business
It is basically a travel agency for international students who are studying in Korea universities. This business is like any other ordinary travel agencies. It is a retail business that sells travel related products and services to customers on behalf of suppliers such as hotels, sightseeing tours and packages holidays that combine several products in Korea.
But the diffe
The Home Depot, INC.
World’s largest
Home
improvement
retailer
Warehouse-format stores
with a high level of customer service
Served primarily the
DIY (Do-It-Yourself) person
Store Profile
All of the stores were company-owned and built to Home Depot’s standards
Location : In suburban areas populated by members of the target market
Build standards : Each store itself was
Customer service
Opening operation center for fast delivery
Search engine – A9.com
One-click service
Success factors of Amazon
Convenience
Low cost
Wide Selection
Grow "Groupie" of Amazon.com
Revenue-sharing program
Diversification of business
Logistics
Total Quality Management
Improve the quality of products and processes
Meet customer expectations, improve customer
customers which lead to increase in the regular shoppers.
Reason for Research & the Marketing Problem
Crucial information was found by taking a close look at the products and targeted segments. First, all of the products were picked by the shop owner herself , (She actually visits hand-made product workshop 2~3 times a week and hand picks the products) which is a competitive advantag