4.THREE LICENSING MODELS
Getty Images employs three licensing models
1. Subscription : Customer contract to use as many images as they want as often as they want.
2. Royalty-free : Customers pay a fee based on the file size of the image and can use the image any way they want and as many times as they want.
3. Rights managed : User pay fees according to the rights that they wish to use.
Customer-Centric)
-브랜드의 중요성 확대 - 소비자의 선택을 유발할 수 있는 브랜드 파워
-브랜드 이미지의 일방적인 제시와 유도를 거부 - 양방향의 경험에 기반한 브랜드전략
-소비 패턴의 변화 - 스스로 필요한 정보를 수집하고 비교하고 판단하고 구매 결정
-고객에 초점 - 얼마나 고객에게 깊은 인상
Imsil Cheese Pizza is the original because of some
pizza stores have similar name for example Ji Jung Hwan Imsil Cheese Pizza or Misarang Imsil
Cheese Pizza. Market survey shows that name recognition of Imsil Cheese Pizza is low and they
are not attracting new customers comparing their product’s quality. That’s why an advertisement
and to get consumer awareness is important.
MyStarbucksIdea.com is an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks experience.
The site was founded to create an open dialogue and collaborative environment with consumers to share their thoughts and ideas and allow them to play a vital role in how they interact with Starbucks.
The Starbucks microsite, MyStarbucksIdea, was c