① Design
미니멀리즘(minimalism)은 예술적인 기교를 최소화하고 단순․간결함을 추구하는 경향(Less is More)을 말한다.
아이팟, I-Phone, 아이패드는 미니멀리즘의 대표적 제품으로 I-Phone은 버튼을 없애고 대신 화면을 건드려 작동하는 ‘터치스크린’ 방식으로 미니멀리즘을 극대화했다.
이러한 애플
customer. Due to these characteristics, department store has considered various strategies to enhance preference for hedonic goods as a gift certificate event or card a point discount event which make consumer to use cash like currencies.
Previously, there is a study about which medium people more think as traditional cash between points and gift certificate. Separate two groups like point and g
custom fitting service as well as experiences to try and inspect demo models. Particularly, core golfers were attracted to the custom fitting stores. The golfers could choose a light-weighted clubface or a shaft that is inch longer; whatever that fits the customers’ characteristics such as swings and handicaps. While online shops focused on competitive pricing, offline shops provided a variety
design and admires stylish and luxurious life.
-Revenue: Because of mass-customization marginal revenue is high
4. Determining Cost, Volume, and Profit relationships
Its production cost is relatively low and in starting stage can not expect large volume of sales. Cost for promotion and place is expected to be high at first time.
5. Setting Price
It is recommended for Alessi to ke
Design Interviews
The "Design Interviews" are provided by the Alessi Museum. They carried out with some of the designers with whom Alessi has collaborated. Interviews with the renowned designers let people communicate with the designers through the story of their own experience while the company promotes itself taking credits of the designers’ prestige.
The Alessi Museum
Inaugurated in 19