2. CSR(Customer Service Representative) 이란 무엇인가?
CSR은 고객서비스대리인이라는 뜻으로 고객과 직접 대면하고 고객의 구매를 돕거나, 문제를 해결해주는 직업을 뜻한다. 예를 들면 은행의 창구직원이나 콜센터직원등을 생각하시면 이해하기가 편할 것이다.
이런 CSR직무는 사람을 직접 상대하는 것이기
COSMOS®: Real-Time Package Tracking
COSMOS (Customer Operations Service Master On-line System) is a computerized package tracking system that monitors every phase of the delivery cycle at FedEx. FedEx employees constantly input information into COSMOS by several means.
Customer service representatives enter shipping information into COSMOS through computer terminals, alerting the dispatche
customers: male customers aged between 20 and 33 (the second and third segments) living in Apgujung-dong.
2) Targeting strategy: a combination of differentiated marketing and mass-customized marketing through providing different marketing strategies to different age group and customized services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than ot
Customer decide to purchase service
Service Process START!
Integrating coupon
: offer the available coupon
in the branch
Empower the responsiveness
(책임전가 방지)
Wear the uniform
Provide the equal training
Establish the representative
-call number for all branch
[ Ex) 1588-1234 ]
link all branches
Identify
service to help in areas most critical to an operation's success: guest satisfaction, operational efficiency, employee safety and food safety. In addition, Ecolab helps its hospitality customers keep their operation running smoothly with regular visits from Ecolab representatives and 24/7/365 customer support.
SERVING: HOTELS, MOTELS, RESORTS, AMUSEMENT PARKS, CRUISE LINES, CASINOS
GOVERNMENT