Redesigning the Customer Database : Dirt Bikes USA
1. Business analysis
• Dirt Bikes USA sells primarly through its distributors.
• Distributors maintain a small customer databases with the following data : customer name, address, telephon number, model purchased, date of purchase, and distributor.
• Dirt Bikes would like to be able to market more aggressively to its
customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, custome
millions of Japanese tourists, attracted by the island. Being aired in recent dramas, such as coffee shops or department stores to improve the brand image and take advantage of aggressive advertising is indirect exposure. 'Urban resort spa' is 'Salim', such as a TV or movie filming location for providing the space, and potential customers in a friendly and comfortable space can be recognized.
customers need a convenient place to stay and talk, they may overlook Cold Stone as an alternative and visit other shops that offer this type of convenience. Furthermore, in the way of promotion, it is necessary to show up more aggressive and active attitude. At the same time to maintain existing customers, Cold Stone must make an effort to attract new customers with, for example, online promotio
custom fitting stores. The golfers could choose a light-weighted clubface or a shaft that is inch longer; whatever that fits the customers’ characteristics such as swings and handicaps. While online shops focused on competitive pricing, offline shops provided a variety of brands and marketed more aggressively. Moreover, most of the off-course stores chose only to stock equipments produced by le