Strategic role of Jeff Bezos
Founder of Amazon, Jeff Bezos played a significant role implementing strategy, representing his company and publicizing Amazon. He flies around the world, encourages employees, and finds innovative and cost-saving solutions. For example, one of Bezos belief is small organizational structure and no communication is needed. Amazon has a Two-Pizza Team Rule which means
& Baby , etc
Mission Statement
Earth’s most customer-centric company, where customers can find and
discover virtually anything they might want to buy online.
To build an online retailer that would be customer-friendly and offer the
broadest possible selection of various products at low price.
Low-cost Strategy
Competitive Advantage “Technology”
Customer responsive
cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
EX ) Toyota - Lexus
Ⅰ. Introduction
■ The purpose of this report
The modern society can be told that it is a standardization society in aspects of the products' qualities and functions by reduction of the production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in
Customer-Centric)
-브랜드의 중요성 확대 - 소비자의 선택을 유발할 수 있는 브랜드 파워
-브랜드 이미지의 일방적인 제시와 유도를 거부 - 양방향의 경험에 기반한 브랜드전략
-소비 패턴의 변화 - 스스로 필요한 정보를 수집하고 비교하고 판단하고 구매 결정
-고객에 초점 - 얼마나 고객에게 깊은 인상