customer loyalty. Also, the comparison between two different purchasers in the propensity to consume shows strategies for differentiation of marketing operations toward markets for specific area and the globalization of cosmetics industry. That is, comparison and analysis between the female college students of Korean and Thailand.
5)a present condition of cosmetics market
-The condition of ma
cosmetic products.
Poor consumer because of economic recession.
globalization
internet market
- we act for your skin through wisdom of nature.
- we contribute positively to our community and our environment.
- we develop enthusiastically satisfied customers all of the time.
- we would to take a global approach to customer.
- we recognize that profitability is essential to our fu
Submission 1
Part I.
1. Explain briefly about your company, and evaluate their Mission Statement. If you cannot find one for the company, develop the mission statement for the company. Explain why the statement is good.
Blue club is the first and biggest barbershop which satisfies customers` need for cosmetic treatment and favorite place to score at an affordable price. while Blue club is
female college students
The major consumers of cosmetic products
Guarantee customer loyalty
long term profit
Korea & Thailand female college students
Globalization
Discrimination
southeast top class
organic cosmetic company
Increase Demand on Organic product
between Korea young people
Is there anyone who know the brand “Thann”? No!
Mass Cosmetics Line
-Amore Pacific at the top of the mass market
-Higher Value-added products
-More functional cosmetics
-Brand depending on customer level
-Beauty-food