4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
law related to Media
including each nation's broadcasting law means "change of business
environment"
There are many Conglomerate Media Company such as New corp, AOL, Disney and so on & Professional Media company focusing on Movie, Cable & satellite broadcastings , Newspaper, Publishing etc.
So, if customers don’t like contents of News corp,
Possibility to move for contents of
customers have comparatively high brand loyalty though it requires low no switching costs for customers. Recently, government tries to legislate a law to give subsidy to this industry. In conclusion, we can say that threat of new entrants is comparatively high.
iv. Substitutes (Threat of Substitute - high)
In this industry, Brand loyalty of customers is considerably high as people don’t c
1.2.2. The Law of Requisite Variety
The Law of Requisite Variety says that the number of different states of a system’s control mechanism must be higher than or at least equal to the number of (possible) different states in the system being controlled, in order to guarantee stability. But in reality, the variety of the environment is larger than the variety of the organization.
Stafford Beer
to pay respect to the groom's family by the newly-wedded couple right after their wedding. First of all, helper offers a jerk and jujube to bride’s parents-in-law instead of her parents because of her Korean traditional wedding clothing which is uncomfortable to move. Next, a bride makes a deep bow four times and then, offer her glass to her parents-in-law and fill a drink glass politely.