Ⅱ. The main
1. Segment Marketing
1.1 Define
Segment Marketing analyze the customer's data based on database and segment customer's information, diversify product or service matching customer's propensity.
1.2 Background
SK Telecom has highly market shares in 1999 years, but has structure weaker than competitors in early 20's market. Considering characteristics of a mobile phone that
system (if require)
5. offer real-time parking information by connecting network
6. maximize effectiveness and increase customer service efficiency
1. minimize complaints by securing evidence when vehicle was damaged
2. immediate response by button when emergency
3. connect to police if car is stolen
4. securing car number in around in accident
1. reduce management labor cost ( expecte
1. What were the problems of Tektronix before ERP implementation?
1) Increase Competition
Carl Neun이 CFO로 오게 됐을 당시, 글로벌시대에 경쟁이 증가하고 있었다.
2) Legacy System
Tektronix는 오실로스코프 분야에서는 세계 1등이었으며, 2위 업체와는 무려 두 배가 넘는 시장점유율 차이를 가지는 등 독보적인 존재였지만 유
risk involving the new project.
4.5 Shared Value
The final goal of SAJO is to produce best value for consumers through rational and innovative management and to contribute the value to society. Group vision of SAJO is "Nature is delicious! Life is enjoyable! SAJO, the company that loves families!"
SAJO considers its consumers, companies, and employees as "Family". Since they emphasize the 'sen