develop new products so as to keep and expand their market share.
Recently, despite unfavorable economic environment such as slowing growth and rising cost of living, cosmetics industry is experiencing a huge growth with introduction of new brands every day. As a result, firms face steeper competition and customers enjoy a wider range of choice that suits their needs and preferences.
Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape
preferences that drinking coffee at café in long time. So they made stores bigger than other coffee shops.
The early success in Korean market
5 years have been past since Starbucks entered Korea market. Turnover had been increased from 6billion to 550billion by last year.
In 2008, Coffee sold about 1345 hundred billion. And Starbucks have increased store over 50.
1.Preferred study field in detail
My preferred study field is Energy Chemical Engineering, and I am deeply committed to pursuing advanced research and academic exploration in this area. Energy Chemical Engineering is a dynamic and multidisciplinary field that is crucial for addressing the world's growing energy demands, environmental challenges, and the transition to sustainable energy sources.
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under