a destination from its competitors; a uniform “look” that all destination partner can consistently use; and a symbol, name, term or design, or combination of these elements.
(중략)
By analyzing image, differentiation, awareness, attraction that Daegu has, we find out strategy and problem. After all, we could launch new brand reflecting that Daegu has brand identity.
What is Brand?
Brand can have dimensions that differentiate it in some way from other products designed to satisfy the same need.
Destination Brand is a way to communicate a destination’s unique identity to visitors; a means of differentiating a destination from its competitors; a uniform “look” that a
Intro _ Theoretical Background
Risk Society Theory by Uleich Beck
Three levels of features
The Advancement In Science Technology
Nuclear Power Plant
Explosion at Chernobyl
Affluent-Society + Risk-Society
Manufactured Risk Theory by Anthony Giddens
Manufactured Risk
Produced by the modernization process
Unpredictable
What we are experiencing today are mostly caused by humans.
Statistic 1 : Alcohol Accidents
Alcohol accidents in campuses
Rates of drunken driving
# of survey respondent : 274 people
Survey place : Daegu
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Statistic 2. Alcohol Consumption (2)
Hard drinker : a person who drinks alcohol over 3 times in 2 weeks
Alcohol & Health
Liver.
Stomach
Central Nervous System
Alchol and obesity
Abdominal obesity, 2.02 times
The hig