1. Introduction
CHA Seung Kun and SUN Jia Xin
The project of this group is about changing consumption pattern of South Koreans which is shown in decreasing gold demand in South Korea. The price of gold has been rising all around the world because the demand for gold has risen around the world. However, compared to other countries, gold demand has been decreasing in South Korea.
In order t
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
DaiJin)(1388-1462)
남송의 마원(馬遠), 하규(夏珪)의 원체화(院體畵)를 숭상했던 대진(戴進)(DaiJin)(1388-1462)은 자는 문진(文進), 호는 정암(靜庵)이며, 옥천인(玉泉人) 저장성(浙江省) 쳰탕(錢塘) 출생. 처음에 이당(李唐)·마원(馬遠)·하규(夏珪) 등 남송(南宋)의 원체수화(院體水畵)를 배워 출발하였으나, 점차
1. JINJIANG 그룹 기업소개
JINJIANG은 중국 내 가장 커다란 호텔그룹인 JINJIANG 인터내셔널호텔 그룹의 자회사로, 중국 최초의 경제형 체인호텔인 동시에 전국에 300개 이상의 지점을 가진 대표적인 경제형 체인호텔 브랜드이다. 또한 아시아 최대 규모이기도 하다. Jin Jiang International Holdings Limited, Jin Jiang Inter