advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have entirely contrary characteristics. We plan to research each different advertisement method by analyzing each example cases.
2. TV advertisement
-Definition of
definition of DSLR. In conclusion, we select Canon as our company in that it can ensure a number of customers with the based brand awareness and it is also seeking for the new market out of the DSLR market.(Lifecam is action/outdoor camera) Also, as it is mentioned beforehand, Canon with the technology that keeps the quality of DSLR to compact camera is considered best to develop Lifecam than oth
of policy [4/6]
Aging friendly city
What is aging friendly city?= Active aging
Autonomy, independence, quality of life, healthy life expectancy
How to be aging friendly city?
Admit to human resource
Consider about wants and preference
Respect selection of life style
Protect weak old man and promote society'sparticipation
Main area of aging friendly city
Outdoor spaces and buildings, T
between E-bay and Auction.
*E-bay’s Menu: E-bay has 9 menus which consists of Fashion, Motors, Electronics & Technology, Collectibles & Art, Home, Outdoors & Décor, Movies, Music & Games, Deals & Gifts, Branded Stores, and classifieds and 36 subcategories. When you click the menu, there is ‘Popular searches’ downside of page. It presents the words which are most frequently
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver