department stores, brand outlets, and duty-free shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
Until late 1990, luxury goods consumers aged 40~50 in average. However, recent studies showed main luxury goods consumers were in the 30’s, consuming 36.7% of the total market. The 40’s cons
내부역량 분석 – SWOT
Strength(강점) Weakness(약점))
- 다점포화로인한 막강한 바잉파워
- 자체브랜드(PB) 개발로 이미지 혁신
- 대형물류센터와 저가의 입지 선정
- 공격정인 경영
- 고객지향적인 다양한 마케팅
- 최초의 한국식 할인점 이미지 - 매장 직원들의 서비스 정신 부족
- 경쟁업체보
Ⅰ. Introduction
1. Trend The Recent Trend within the Distribution Industries
1) Strengthened attempts of to achieve multiple changes by the business
• Increase of new attempts by the business: Multi-complex shopping stores directed by the department stores, storage markets oriented around the major supermarkets, stores specialized in stores, furniture, stationaries, shoes, etc
2)
- The original markup
refers to the change between retailer cost and initial selling price.
- The maintained markup (or gross margin) refers to the change between the selling
price and retailer cost.
Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image. They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.
In fact, the pursuit of beauty and he