1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version of the product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa
coffee market to try study the issue
Defining of Well-Being
A sense of happiness and joy, but
peace of mind and spirit
rather than material richness
that are important points to lifestyle
Feature of Well-Being trend
Emotional spending habit
Only healthy keyword and
technical & functional No
→ Utility with the emotional effectiveness
ex. Brand, design, image etc
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
designing business". Such business consisted in focusing in the designing factor. The CEO chose the designing business just after his election. He thought that KIA Motors had to shine in its designs. Compared to Hyundai motors even though they had similar characteristics of motors the designs couldn't be turned over. But the designers admitted they couldn't win the models of their competitive bra
3. Lesson Description
This lesson is designed to help our students' clear concept acquisition. So many part of this lesson is composed of a lecture, and questions & answers. In this class, we will focus on our main concept of 'Elasticity'. Because we assume that our students already learned what demand and supply is, we will not give much explanation of their concepts. Instead, students will b