1. Neat and efficient design
iTunes store’s layout is focused on neat and efficient design. For example, iTunes store doesn’t have unnecessary advertising banners in every page. It has only the important parts which provide music and application contents to consumers. It also uses grouping and labeling about related new release contents and ranking with the orders that contain consumer’s t
design, price, etc. Actually, in 2009, Yepp shared 72% about MP3 design registration rate in domestic (ipod rated 6%, iriver rated 16%, cowon rated 6%).
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- It means Yepp can offer various designs to customers. That is, Yepp enters into market that has various age groups segmenting. It can be satisfied to customer for their personality. Also, it has advantage that targeting each age gro
3.2 Survey & Questionnaire Design
3.2.1 Form of Response
Our team designes the form of response into 3 categories; Open question, Preference indication, Multiple questions. Referring to the survey sheets, open questions include number 1, 13, 19, 20, 22. These questions don’t influence respondents’ opinion from pre-specified categories, so our team can get versatile and wide range of respons
: What would be appropriate promotion?
Next, to offer relevant, accurate, and unbiased information that the manager of The Ham can use to solve marketing management problems, we identified corresponding research objectives.
• Product : Obtain students’ preference and satisfaction with other 부대찌개 restaurant
• Price : Estimate students’ sensitivities of menu price
Others can enter into the same market
Segmentation
Style and Utilization
Customers who want to
express their own personalities
Important car features:
Extensity and Spaciousness
Targeting
Customers b/w 20-30’s
Early Adoptors:
Prefer unique and distinctive
products
Prefer outdoor activities and
popular trends and are not
sensitive to prices