Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QRcode' was difficult to remember at first, the recognition rate of 'QRCode' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QRcode marketing. If QRcode which is also called 2D barcode is scanned, it simpl
1. New Target
2. New Brand concept
3. New Marketing Strategy
Events Overview
Increase of smart-phone users, marketers began to interest in QRCode. However, because of the common QRCode, we focus on Designed QRCode
Purpose
By attaching QRCode in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme spor
designate the day and time of delivery. We checked that both sites deliver the product at assigned time. Moreover both site rank customer according to purchasing record, and offer different discount or accumulate point rate. As higher the rank is, higher discount or accumulate point rate are. According to user’s rank or type of credit card, they could get different rate. In most cases E-mart of
Moblie ads?
A type of Smart Media Ads
Interaction, Personalization
It can be targeted definitely
more than the existing ads
The most basic mobile ads
Every mobile phone supports this
One-Way SMS
Two-Way SMS
The displeasure from
“Spam message”
셈입니다. 이러한 근거만으로도 수용 가능성은 있다고 생각이 듭니다. 하지만 이것으로 그치는 것이 아니라 부가 서비스를 제공하는 것도 좋을 듯합니다. 사례에서 소개된 QR코드와 비슷한 ‘direct code’는 개인적으로는 크게 가치가 없어 보입니다. 카메라로 찍는 QR코드도 불편하다고 말이........