Research Goal
Find support for perceived research problem
Find out what would maximize current revenue
Enable us to advise ZARA management
Maximize revenue
Questionnaire Design:Characteristics
3. Please write your opinion about ZARA freely.
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1. Have you ever bought clothes at ZARA? (If you haven’t, please start from #7)
1) Yes 2) No
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▶ Experiential Marketing
- 체험 마케팅은 제품의 특성이나 이점을 전달할 뿐만 아니라 제품을 독특하고 흥미로운
체험과 연결함으로써 제품 판매를 촉진 함.
- 5가지 체험 유형 : 감각, 감성, 인지, 행동, 관계
- 기업의 바람직한 고객체험을 전달하고 정보기술, 브랜드, 이를 위한 통합 마케팅 커뮤니
design investment
This company beat GAP of USA up
It has 4600 stores Their profit is $14.1 billion
Ortega is the top ten among the riches
The only way to be luxury brand
Support policy for design
He carried on sweter business in 1975
The side areas of the fashion
< Raemian >
Korean Bath
- Multi shower
- Korean-style washstand
- Dressing ta
design is just like common web site. There are logo and menu bar on the top left. McDonald web site background is full of orange color and there is a big rib picture in the middle of background, so everyone can knows what this web site. But the important thing is audience’s convenience. Good visual design is high quality, appropriate, and relevant for the audience and the message it is supporti
design, logistics, distribution, and headquarters activities accounted for the remainder
Production
Small batch
Located in Galicia and northern Portugal
Labor-intensive, scale-insensitive activity or sewing
Averaging about 20~30 employees
Specialized by product type
Long-term relationship with ZARA
Provided them with technology, logistics
Financial support and prearranged rates pe