In order to collect and reflect the consumer's suggestion, Jinro is making various researches through on-line and off-line which will give an idea of current trends. Jinro's customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is theplanning process beginning with an in-depth analysis of the organiz
Ⅰ. INTRODUCTION
1. The Reasons for Choosing Foxconn
Foxconnis a large-scale computer manufacturer of connector and bare system inthe world which owns ten companies in Mainland China, Taiwan, Japan, southeastern of Asia and America and employs 800,000staff. It was elected asa global information technology company 100 by Business Week in consecutive five years. In 2002, Foxconn became the fi
Adidas biggest competitors inthe global sport market are Nike, Puma, Asics, Kappa, Umbro and various other sport brands. Adidas managed to maintain its lead inthe soccer shoe market. However, the North American market became the core of the global athletic shoe industry, and Adidas found itself scrambling to keep up with Nike in this dominant market. With the acquisition of Reebok however, adi
recognized the need to collect and organize those data from different sections so that the various departments inthe company can easily use information. As a result, Orion developed OPIS linking related data in a network.
3) Pro-Q Up System
Orion has used Pro-Q Up system since 1995 to maintainthe safety of raw materials. Through this system, ORION inspects the suppliers’ effort to improv
inChina.
Also, Nexen Tire Company applied awarding system. In primary attempt, it was suggested as one of management strategies, but it also worked as an evaluating system. At the end of every year, they all gathered together and reported what they’ve succeeded and failed. In this process, they could make solution and make alternative course of action for future development.
How does t