▪ To penetrate into DRAM market
▪ Aggressive Investment and enduring negative profit margin
▪ 64K DRAM , 256K DRAM, 4Mbit DRAM
▪ Investing in technology development for manufacturing efficiency
▪ Technological development increasing wafer size
→ more chip cutting available at the same time
somehow. In terms of profitability ratios, the figures below show the trend of ROA (Return On Assets), Profit Margin, and ROI (Return On Investment) of Pulmuone Waters. As the graphs show distinctly, all indexes get better as time goes by.
Financial analysis tells us that the enlargement of sales revenue in the growing market is the key factor for Pulmuone Waters to succeed in water business
abundant information about the Korean Liquor Market and it also has vast customer databases. This marketing will help the company to gain more new customers and make turn current customers into LOYAL CUSTOMERS.
It will also bring satisfaction to the customers needs and delight them with distinctive value delivery system.
Target Market
○ Night Life
○ Leisure
○ Recreational
○ Bevera
2. Weakness
1) Fatty and High Calorie Foods
- Pizza is known as a dish that is fatty and has high calorie. Moreover, since Pizza Hut is an American brand, their pizza is relatively fattier. With the strong well-being trend blown recently, this can be a critical flaw for Pizza Hut.
2) Thick Dough
- Doughs that Pizza Hut uses are relatively thicker than other Pizza brands'. This can be a
Analysis>
Strength: Coupon offering market is in Growth stage. As one of pioneers, Cocofun obtained the best recognition and market share though there are many online and off-line companies getting into market. Also, Cocofun has acquired relatively various alliances with restaurants and entertain stores than other companies. In addition, Cocofun has well organized contents because they have long