Introduction
In today’s business world, multinational companies from various industries all around the world are expanding their global reach, carrying their products, brands and services to even the most remote corners of the world. They encounter business environments that vary not only from their country of origin, but also vary greatly from each other. For this reason, foreign businesses
of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of increasing the customer loyalty. Also, the comparison between two different purchasers in the propensity to consume shows strategies for differentiation of marketing operations toward markets for specific area and the globalization
of Freechal disappointed and they started to find something else which can be used alternatively. The alternative internet service was Cyworld and it became the new leader of the industry with various fresh services.
In Sep 2001, when Cyworld was firstly established, the users were about 1 million people. However, the number of users sharply increased since 2005; 10 million in 2005, 16 million
differentiate itself and leverage its strengths. I propose that for Kmart to achieve this, first, they need to simplify and narrow its basics. K-Mart needs not only to shut down its most unprofitable stores, but also develop its certain product lines in order to simplify and improve inventory management (because it is one of the main reasons that customers have left Kmart). Second, Kmart needs to
Ⅰ. Introduction
1.1 The reason why we chose this topic
Today, companies said they have done the differentiation strategy, but only to add new features to the product and try to increase the kinds of products. The blind differentiation strategy for differentiation finally has results that making similar or same products. It just imitates each other in the similar strategies. It's not the rea