1. What competitive forces have challenged the movie industry? What problems have these forces created? what changes have these problems caused the movie and televisions studios to make?
어떤 경쟁적 영향(힘, 요소)이 영화 산업에 도전해 왔는가? 이러한 요소들이 어떤 문제들을 만들었는가? 이러한 문제들이 영화와 티비 제작사로 하여금 어떻게
Digital imaging, Photography
Founded: 1889
Founder: George Eastman
Headquarters: Rochester, New York, United States
Area served: Worldwide
Rise of Kodak Empire
That was absolutely TOP company!
“You press the button, we do the rest,” was its slogan in 1888.
By 1976 Kodak accounted for 90% of film and 85% of camera sales in America. Until the 1990s it was regularly rated one of
need to use a computer). These are functions of the digital camera that come out not yet.
product differentiation are strengthening service through a franchise.
when the consumer purchase our product, we issue a membership card, arrange one-shot franchises, give a service that make to promote selling like a free inspection, cleaning lens by self.
production differentiation : cell process
c. Managing companies vertically and not separating two parts, film and digital
Kodak should have separated two parts, film and digital. But Kodak has stuck to manage all parts by one part. We think outsourcing is very extreme action but it could manage two parts with separating two parts.
As the above graph, Kodak seemed to misunderstand the time for digital to win film. It should have mai
digital high-definition Handycam® video camera that is playing a crucial role in Sony's "HD World" initiative. And Sony released two new versions of Webbie HD™, a pocket-sized video camera, in the North American market.
4) Digital music player
Sony got secondary big hits of Walkman and CD after the Trinitron CRT Television. Sony likes to make new generation standard so they made MD whi