goods)
일상 생활용품, TV, 자동차 등
→ 초기 생산비용이 낮은 반면 반복 생산비용이 높다. 유통과정이 복잡할 뿐만 아니라 택배나 우편 등으로 배달한다. 변형이 어렵고 불법복제 가능성이 낮은 반면 일정한 시간이 지나면 소멸되는 특성이 있다.
2) 디지털 상품(digital goods)
정보, 소프트웨어, 원
digital camera easily. It invented much budget to color films and succeed, so it thought that the same way would help to digital cameras.
2. Kodak indeed began having good technological success in digital cameras, but mostly it pushed the Photo CD. How can we explain why a company with leading-edge digital imaging technology and an array of digital products got fixated on Photo CD?
Digital music player
Sony got secondary big hits of Walkman and CD after the Trinitron CRT Television. Sony likes to make new generation standard so they made MD which is named from Mini Disk for the next generation disc after CD.
When the MD became popular, MP3 came out in the market. However, MP3's storage was too small and the battery wasn't good enough to play an hour. Thus, Sony’s pr
digital product now is Iphone. We also interest in a similar product OMINA2. But when we read news, we find out that Iphone’s sales are much better than OMINA2. If you see their hardware, you will find OMINA2 is better than Iphone. And Samsung is Korean brand. It is seems like OMINA2 is more competitive. We want to find out which one is really good. So we list of some topic and issue.
1. Wh
is worth in money or other goods for which it can be exchanged 이다. 바꾸어 말하면 재화나 서비스의 구매자가 지불할 용의가 있는 값어치를 얼마나 내포하고 있는가로 해석 할 수 있다. 가치의 부여 정도에 따라 소비자는 구매 의사 결정을 하기 때문에 결국 이러한 가치의 척도는 소비자가 결정한다고 볼 수 있다.