Direct Mail)
편지나 엽서, 안내장, 리플릿, 카탈로그 등의 인쇄물 또는 샘플 등을 우편물 형태로, 인터넷 상에서는 사용자의 의사에 따라 쿠폰이나 안내문,편지 등 직접 인쇄할 수 있는 형태로 발신자의 목적에 맞게 특정 대상인들에게 전달하는 커뮤니케이션 수단이다.
불황기에는 어떻게 하면 소비
directs" or "stores." ("Directs" are charged to food costs on the day of receipt, "stores" enter storage records, such as perpetual inventory forms, and are charged to food costs when issued. See Chapter 9.) Each beverage item is classified as liquor, beer, wine, or soda. Columns in the sample forms post bar Scotch and house chablis wine.
⇒ 4. 8~13 행에는 유통을, 7행에는 각자의 아
1. New Trend
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping
purchase.
Businesses, governments, private distinction in the market.
Frequency : Customer transactions constantly works
( ex : Corporations, government )
A one-time customer ( ex : Personal customer )
Targeting Looking for a cheap product to the consumer.
Computer knowledge of the consumers.
direct their service complaints or questions.
Organizational complexity
Multiple organizations of different types, sizes, and missions often collide and conflict as much as they cooperate to serve human needs.
Challenges for provider agencies
Inappropriate or inadequate monitoring
The focus on the proper inputs and outputs means that client outcomes are often overlooked. Government adminis