It is very interesting case that the dinosaur of retail chainstores is showing lowest performance in South Korea which is only 1/100 size of U.S.
What prevents Wal-Mart Korea from transferring their business model in Korea? How serious is the problem? Do these problems have solutions? We can find the reasons of performance difference from the viewpoint of Standardization and Localization.
store will not be there for long, they tend to desire for them even more.
Another benefit is that there are only just a few inventories to get rid of at the end of the season. Zara offers only 18% of its products on discounts at the season-end which is only half of what the competitors do. This leads to higher profit margin per product.
Strategy 3: Leadership in Numbers
Instead of more quant
Store)」운영중, 신업태인 할인 점(DS : DiscountStore)을 오픈함
② 최초의 유통센터 건립
③ 60년대말 매장수 38개, 매출액 4,400만 달러
(2) 70년대 ( Local Chain 기 )
① 지방지역을 중심으로 Wal-Mart체인 확장
-잡화점은 '76년 모두 폐점
② 하이테크 활용 시작
-컴퓨터시스템 활용 개시('74년)
-컴퓨터네
Ⅰ. 서론
조선시대에 종로통을 지배하고 있던 육의전이 금난전권을 행사하면서 서울지역 상권을 쥐고 있었고 전국적으로는 보부상이라 불리는 행상들이 떠돌아다니고 있었지만 본격적이고 현대적인 의미의 유통이라고 볼 수는 없었다. 우리나라 근대적 유통기관의 효시는 1930년 현재 신세계백화점
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discountstores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi