I. Dirt Bike Cases
1. How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitor’s activities at its web site? What value would this information provide the company? What are the privacy problems raised by collecting such data?
Dirt Bikes는 사이트 방문자의 기간별 접속횟수, 자주 이용하는 카테고리, 정
A. Purpose of Project
The purpose of this analysis is to apply McKinsey 7-S analytical model to generate a comprehensive system analysis of Casamia Co., a manufacturer from Korea. This examination should help us understand more about the organizational issues of the company to accordingly discover problems and formulate solutions. This process is carried out in a team through different steps of
II. Overview of Project
A. Purpose of Project
The purpose of this analysis is to apply McKinsey 7-S analytical model to generate a comprehensive system analysis of Casamia Co., a manufacturer from Korea. This examination should help us understand more about the organizational issues of the company to accordingly discover problems and formulate solutions. This process is carried out in a team th
01. Executive Summary
Advisory Proadtive
Client JanSport
Project Name New 2014 IMC strategy for JanSport
Brand Description
World-renowned backpack brand with long history and its identity
Products: backpacks with various shapes, designs, patterns and colors
Target customers: university students at the age of 20’s
Brand slogan: “discover freedom.”
Marketing Issue
Problems
Short-
Introduction
Suggested Problem - 21st century paradigm of industrial society is changing
Korea continues with economic growth, development and trade surplus despite the superficial external dependence. It is increasing its vulnerability to the external environment while the economic structure has changed. In addition to globalization in a rapidly aging nation, and women's expanding partic