5 . Advertizing
Domestic market
In advertizing, there are two points. One is Domestic market and the other is foreign market. First, we are talking about domestic market. According to the principle of economics, we can conclude the salt market is in the monopolistic competition, because many enterprises are competing against each other with the differentiated products. And it is possible for th
power and it worked successfully. They used huge money on hiring celebrity to advertise their product and tried to convince that even though it is cheap, the quality is high. As a result customers perceive The Face Shop as high quality, low price shop.
On the contrary to this, The Face Shop products are selling more higher prices than in domestic market.
It seems to be open to doubt that they
Discriminant Analysis (LDA)
LDA는 패턴 인식에서 높은 성능을 보여주는 통계적 기법 중 하나이다. 같은 클래스의 데이터에 존재하는 변화 정보(Within Class)와 다른 클래스의 데이터 간의 변화 정보(Between Class)를 이용하여 각각의 데이터들이 자신의 정보를 잘 나타낼 수 있는 판별식을 만드는 방식이다. 이 방
did multivariate analysis by using discriminant analysis.
The aim of this study is to verify whether the government chose poor performance universities in a reasonable way or not. We will do that by doing discriminant analysis and comparing the results against those of the government’s list. In that way, we would like to explore the data and investigate validity of the government’s list.
Different price to different consumers
third degree price discrimination .
classifying customers in accordance with willingness to pay.
The answer from this company:
“frankly speaking, we cannot use price discrimination as much as you can think. Because we make a deal, in advance, with massive scale with our partners. Therefore, there is not much room for differentiating price