of automobiles
Efforts concentrated on customer satisfaction and loyalty
Requires Huge amounts of fundings
Created somewhat more solid channel structure
Brand consolidation and Profit maximization
Customer-Centric Approach, with enhanced A/S
Requires huge initial investments
May damage brand luxuriousness (?)
VW
Advantage of securing the coverage ofdistribution channels of v
satisfaction on consumers and Jinro will be loved as 'People's industry'.
In order to collect and reflect the consumer's suggestion, Jinro is making various researches through on-line and off-line which will give an idea of current trends. Jinro's customer oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analys
customer satisfaction and loyalty
• Special membership card for extracurricular groups – accumulate twice the points (Under the condition that there are more than 4 people)
③ Promotion:
• Give away flyers with discount coupon
• Print logo and details of monthly event on document files and distribute it.
• Connection with school magazine to put ads on it and
of mouth.
Above and beyond these features, there are Starbucks’ distinguishing marketing strategies. First, Starbucks maximizes market penetration. So Starbucks is expanding with speedy pace. Second, it provides a relaxing, attractive social atmosphere. Third, it creates a great working environment. Because the company believes that the investment in staff is connected to customer satisfaction
The main subject (2)
- d&shop analysis
- d&shop distribution information system
- d&shop 5C
- d&shop SWOT analysis
- d&shop competitor analysis
3. Conclusion
- Market trends and prospect of d&shop
- Future of d&shop
Company selected reason
Daum Communication is a comprehensive online shopping mall operated by the following 'D & SHOP' customer satisfaction for th