creative strategies of SENS advertisements. The messages of all advertisements which are dealt in this report are entirely our thoughts like we mentioned above. Therefore, the actual messages could different from those in this report.
SENS has stressed technological functions of laptop computers on the advertisements because they think that laptop computers are included in 'high-involveme
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
of industry
- Domestic Smartphone users has increased from 470,000 on November, 2009 to 1 million on March, 2011, and over 20 million in 28th of October, 2011. With this rapid growth, it is expected that the number of Smartphone users will reach over 30 million.
- 4 out of 10 Koreans are using Smart phones, and the majority of 25 million economic populations are using Smartphones.
BOA alone sold 12.6 million albums being ranked in top 5 28 times on Oricon music chart!
Dong-bang-sin-ki signed a advertising contract with Sogo credit card company.
Girls generation became the first girl group that sold 100,000 albums in shortest period.
SM entertainment’s concert tickets were all sold out in 15min. in France. Fans came out of street and demonstrated in favor of one more c
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting