Politeness principle,
Like Cooperative principle
Lakoff suggests,
Don’t impose
Give options
Make your receiver feel good
No immediate practical purpose
may be taken or left as the receiver wishes
There is no burden!
But,
literary texts
take up a great deal of time
⇒ burdensome!
Both keep and break the maxim,
‘Don’t impose
because there aren't any famous actors, our neighbor express their own personality in the ad.. This is main reason that Bacchus could build brand familiarity. Dong-A Pharmaceutical started to produce Bacchus since 1961, and it maintains number one position with the highest sales figure so far. So they can become the dominated brand, and it helps Bacchus also could build brand prototypicality.
Discourse competence
Sociolinguistic competence
Strategic competence
Intercultural Communicative Competence
*
2. Language Acquisition Device and
Critical Period Hypothesis
아동의 모국어 습득 현상을 설명하기위한 가설
Language Acquisition Device(LAD) 이론(Chomsky, 1965)
linguistic LAD grammatical input (Universal Grammar) competence
In order to be able to explain the child’
1. Definition of Natural Theology
The existence and attributes of the deity
-> stand on ‘natural reason’
A type of theological discourse
The attempt to construct
rational “proofs” for
God’s existence and attributes
하는 담론감성적(discourse-sensitive)이며 비유적인(figurative) 분석에 대해 논의할 수 있게 함.
조직 형태의 특징, 목적, 작동을 논리적으로 표현하기 위해 베버의 이상적인 관료제 유형을 통해 어떻게 grammar가 4단계를 통과하는지를 논의할 것 임.
1) 시작하는 표현(inaugurating gesture)에서 은유(metaphor)로,