2. Markets of Dongdaemun –Gwangjang Market
Korean permanently established market No.1
Retail & whole sale
B/w Gwang Bridge and Jang Bridge
Against Japanese imperialism
Agriculture, marine diverse
Special tourist zone & New image
Factories making clothes
+ markets selling them
Factories Changsin dong
2000 Whole sale shops
Active : Nighttime > Day
marketing strategy. Guest relatively less on weekdays, giving discounts also increasing customer satisfaction, on a weekday is to increase utilization also is believed to be a great promotional tool.
• Internet Ticketing Discounts on 10%
These days, everyone gets the information on the Internet. In order to view movies on the internet searching and shopping through the Internet is gett
Market, The Place, Café Sobahn, Bibigo.
The outsourcing is also related to our marketing operations. We will make 3 parts of f&b lines into Korean food, Chinese food and Café & snack corner.
1. Korean Food
Our business concept is eco-friendly. To match our concept, we’re going to outsource CJ which is really famous for eco-friendly food. ‘Bibigo’ is a kind
Marketing Strategies
-All-in-one structure
of consumption based
on expected needs
-Customer-Consumer
differentiation approach
-Promotions on special occasions
Customer-Consumer Differentiation
“Attract Customers, Not Consumers”
Schools: Affiliations through
1)Event Sponsorship
2)Spend-Only School Point Card Contract
Family Units: Family Disc
in width from upper part, 7.5M in height. And the length of the walls is 12.9KM.
○3Introduction of 4 Big Gates & 4 Small Gates
Castle is connected to the mountains surrounding Hanyang. Castle of Hanyanghas been four big gates and four small gates. Four big gates are Dongdaemun, Namdaemun, Seodaemun and Bukdaemun. So four small gates are Hyehwamun, Changeuimun, Soeuimun and gwangheemun.