1. Introduction
1) Reason we chose this drama
We chose ‘Desperate housewives’, drama of USA, for our team project. ‘Desperate Housewives’ is about each story of four housewives. This mystery comic drama is very popular in USA, by treating about housewives boring life, aberration and many events about murder and other cases. In routine life of housewives, like keeping house and living in
Ⅰ. Introduction
Kook Soon Dang (KSD), which means “House of good yeast and good wine”, was established in 1983 and has been one of Korea’s major producers of traditional alcohol beverages. Although 백세주 had been their main product for a long time, now 막걸리 is emerging as their focus item due to the recent tren
dramas? In order to explain such interesting phenomenon, we will first uncover the characteristics of Korean housewives. And then we will be looking at some factors that make them prefer their own cultural media product over American ones as well as the reasons why they enjoy watching the dramas together and what they derive from it. We will also be looking at some current situations on phenomeno
The strategies for the Customers who changed their consumption behavior
The Customers who raised their participation about coffee will spend more than ever.
What if we provide more convenience environment to customers in terms of accessibility?
When we raise an access route, is the strongest competitor “DUNKIN”? NO!
Price Taste The number of store Service Brand Val
2. Scene Analysis
(1) Convenience store Scene
1) Explanation of the scene
Whenever Jae Hee goes to the convenience store, employee always asks questions like ¡°Do you have a discount card?¡± and ¡°Do you have a point card?¡± Jae Hee is always asked questions by employee repeatedly. Jae Hee seems that he doesn’t have any discount card or point card. But, she is always asking th