Ⅰ. 서 론
사회가 다원화되고 개인의 개성이 강조되며 소비욕구가 다양화됨에 따라 산업전반적으로 다품종소량생산체제의 필요성이 높아지고 있어 신속한 대응능력을 갖춘 중소기업의 기회요인으로 작용하고 있다.
이러한 새로운 소비자의 욕구를 충족시키기 위해서는 생산성과 유연성을 갖춘 생
(1) Project Objective
To develop a new commercial product that is valuable, feasible, and practical in the real market.
(2) Deciding The Market for The New Product
In this world, there are myriad markets, consumers, products. However, considering our company's technologies(internal factor) and marketability(external factor), we chose the market of kitchen utensils for our new product.
systems that UNIQUE had make use of to be competitive. Lastly, this report will discuss the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Jap
manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China,
features1.
fuel cell is a kind of generator that provides electricity, batteries are like warehouses that store electricity.
features2.
The maximum output energy from the battery
= 50% forms of energy+50% heat
=>The energy efficiency is 50%.
features3.
large energy density.
(store a lot of energy per weight)
Recently, as the amount of storage for capacito