audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spending on entertainment is concentrated in the middle-age groups, whose income is peaking at the same time leisure may be relatively scarce.
Triad: amusement, entertainment, recreation leisure activities
Amusement : it consists of divers
EASIEST. QUIZ. EVER.
"Dont be distracted by other peoples most important thing, or by what other people think your most important thing should be.”
- Michael Dubin
Background
Target Audience (80:20)
Male, Regular American guy
Age: 36
Income: 75,000
Female who primarily ordered on behalf of their sons, husbands, boyfriends
Audience)
Communication
Outcome
(Brand Awareness, Attitude Change, Brand Associates…)
NOISE
(간섭)
The Communications Process
1
Source
■ 커뮤니케이터 = 발신자
(광고사, 세일즈맨, 블로거)
Source의 부호화 (Encodes)
▣ Encoding
발신자의 생각을 상징적 형태로 부호화
The Communications Process
1
2. Communication Objective
- 커뮤니케이션을 위한
dual TURBO-PROPS on the ear of the submersible KICK ON. The
Bathysaphe is now mobile. It glides down the side of an enormous rock
face, carefully avoiding massive sandstone pinnacles which jut up from
the ocean floor far below.
DISSOLVE TO:
6 EXT. DEEP SEA - NIGHT
THE SHINKAI hovers near a gigantic tectonic plate.
A ROBOTIC ARM extends out from under the plexi-dome. Its "hand" is a
high-tech LASE