Explaining the structure more specifically, the most significant strength of this structure is enhanced coordination, which can dramatically increase the company's flexibility and shorten responding time to customers' needs in overseas market. The structure not only can keep the merits of functional structure, but also the advantages of horizontal one such as cooperation between departments, whic
out restructuring gradually because he judged that Korea would be going through economic crisis within the following years so CJ needed to prepare for it. Thanks to his gradual restructuring, CJ could overcome economic crisis without major loss in the late 1990’s.
Another CEO, Lee Jae-hyeon at that time had a different kind of leadership style with Son Gyeong-sik. Briefly speaking, he is
Amazon acquisite Stanza which supplies E-book contents to Apple
Sony ally with Google which has 500,000 E-book contents
U.S E-book market will be grow
E-book market based on mobile phone
E-comic book maket has been grown
Many mobile phone E-book contents published to paper book.
Game device as PSP and Wii substitute E-reader
Lack of contents
(digitalization of publications lik
측정의 정의
관찰대상이 가지고 있는 특성에 대해서 일정한 규칙에 따라 기술적으로 수치나 심볼을 부여함으로 계량화 하는 것
개체가 가지고 있는 속성을 관찰하여 변수 값으로 표현하는 것
Measurement 의 가장 중요한 측면은 특성에 대해 어떻게 숫자를 부여 할 것인가에
대한 문제
숫자를 적용
2. 명목척도의 구성
1) 측정의 각 범주들이 상호배타적이고 같은 범주는 포괄적이어야 한다.
2) 응답범주들이 응답 가능한 상황을 모두 포함하고 있어야 한다.
3) 응답범주들이 논리적 연관성을 가지고 있어야 한다.
3. 서열척도의 구성
1) 평정척도(rating scale)
(1) 의의
- 사회현상을 측정하는 척도로