Ⅰ. Introduction
1. Study background and objectives
Recently, due to environmental pollution and climate change, attention to environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for
1. introduction
Topic : brushing teeth
Target population : children in 6,7 ages
Education objectives
learning about correct way of brushing teeth and students can do it in daily life.
<중략>
Strength
Flexiblility
It can be used regardless of the
learning environment of the place.
Portability
When you use, It requires no special equipment and technology.
elasticity
Co
CAMPAIGN PROGRAMMING
Campaign messages
EAT HEALTHY, GET ACTIVE!
Our kids need to eat healthier food
and move actively
Motivate behavior of target publics
Not difficult to do
Make positive attitudes about campaign
(중략)
A P P L I C A T I O N T H E O R Y
P l a n n e d B e h a v I o r
Attitudes
Children believe that If they follow [let
1. Brand introduction & campaign summary
Brand
‘Inspire the World, Create the Future’
This is a home appliances brand in Korea and have many sort of product like mobile, TV, IT equipment, kitchen electronic product, living electronic product and medical appliance. Based on these IT technologies, it makes great sales with B2C and B2B. Now it was pass over the domestic market and grow
Brand Introduction
Home appliances and numerous other electronic products
9th most valuable brand in global market (Interbrand.com)
A Official sponsor of 2012 Summer Olympic Games