In this chart, revenue and profit of the duty freeshop is comparatively high, and other department’s revenue is also increasing progressively. It can be expected that other department’s revenue and profits will increase highly as a result of customer recognition and stability of business. The business of the duty-freeshops will be in good condition by luring Asian tourist. Although Hotel S
freeshops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
Until late 1990, luxury goods consumers aged 40~50 in average. However, recent studies showed main luxury goods consumers were in the 30’s, consuming 36.7% of the total market. The 40’s consumed 25.8% and 50’s consumed 21.9%. More
And we also judged these examples by some standards. (We refered to DDB Needham's.)
1. Is it distinctive from other ad? - If client wants to keep their messages in target audience's mind, it's necessary to make ads distinctively. Because, as we know, numerous ads are coming out, So it should keep people focused in various ways.
2. Is it useful or meaningful for target audience? - We can se
-Contrast of color
-Convenience feeling
-associate a lemon shape
by using moon
-Using blank side
-Irrelevance
between
the product and model
-Lots of
distract and thumbnail
images
무역거래조건
I. 인코텀스의 의의
무역은 언어, 관습, 제도 등이 상이(相異)한 국가 간의 상거래이므로, 거래관습과 조건 특히 거래조건의 정형화 ․ 통일화가제 1차 세계대전 이후국제상업회의소와 국제법률협회에 의해서 본격적으로 이루어지기 시작했다. 거래조건에 관한 국제규칙은 국제상