Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
shopping mall systems like an infrequent use of credit cards.
- Analysis about Korean shopping tourism by scholars
-The changes of Korean shopping tourism products according to era.
According to the market result of domestic shopping tourism product, shopping ratio of foreign exchange earnings has been steadily increasing. In addition, Tourists to South Korea’s main tourist shopping ite
In this chart, revenue and profit of the duty free shop is comparatively high, and other department’s revenue is also increasing progressively. It can be expected that other department’s revenue and profits will increase highly as a result of customer recognition and stability of business. The business of the duty-free shops will be in good condition by luring Asian tourist. Although Hotel S
duty-free shops occupying 2 trillion won and foreign visitors occupying the other trillion won. Also, rapid increases in online malls and outlets are being observed.
Until late 1990, luxury goods consumers aged 40~50 in average. However, recent studies showed main luxury goods consumers were in the 30’s, consuming 36.7% of the total market. The 40’s consumed 25.8% and 50’s consumed 21.9%.
1. Introduction of Lotte group
Lotte group has broad business areas.
This picture is the part of
Lotte's homepage.
Lotte group has broad areas in business.
From Foods, tourism, chemical, construction, finance and others. Our team select 'Lotte shopping' from the broad areas.
Lotte shopping is one of them. Lotte shopping is
distribution incorporation.
‘