This working paper is prepared for DISS140_00, Globalization and Beyond, taught by Professor Andrew Eungi Kim.
Abstract
This research examines time and globalization including history of time system, and the impact of globalized time system. There are key components which should be addressed in this paper to explain the beginning of the globalized time system, and how it affected our lives. Th
Why were there three queens only in Silla?
Social Background.
→①Golpum System(골품제도)
②Symbol of Richness and Fecundity
③Remain the Tradition of a matrilineal
society in Ancient Times
④Admit the Confucianism lately
* In 15century Joseon social was more
preference daughter and after it succession
to property.
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
Starbucks Corporations is a Seattle based coffee company, which buys roasts and sells coffee drinks. For last 30 years, The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history. It is said that Starbucks has strongly influenced on the people’s life style that it is not hard to see people walking on the street with a packaged coffee drink and spen
“Beautiful” 출시(1985)
* 당시 타 브랜드 향수의 명사형 이름 선호
vs. 형용사 채택
* 전략
- 20대 후반 고객층을 겨냥한 ‘신부’이미지
- 섹시함을 강조한 타 제품에 비해
우아하고 당당한 여성 이미지 강조
- 다른 상품라인과 연계한 통합적 마케팅
Ancient Origins
5000