contents and services, primarily through content-specific portal sites that it operates, including Melon, GXG, Cizle, and June. Melon is a music portal operated by the company’s consolidated subsidiary, which provides wireless access to a range of digital music contents.GXG are 3D mobile games that subscribers can download to mobile phones and other wireless devices equipped with
Ⅰ. Introduction
1) Location
Russia is located in the north Eurasia continent (Far East Asia ~ Europe). Russia is the largest country in the world which is about 1/8 of the world’s land area. Because of this huge territory, there is an 11-hour time difference between East and West.
2) Climate
The huge territory of Russia also makes a various climate zone. Basically, Russia has continental
East Hampton, London, Miami, Milan, Palm Beach, and Tokyo (Ralph Lauren Store Locations, 2010).
Ralph Lauren is one of the largest retailers in the United States with revenues reaching $4.2 billion in 2007 (Fortune 500, 2008). Ralph Lauren has been globalized early and outsources products efficiently helping its Net Revenue grow steadily (see appendix).
Ralph Lauren Company has many brand li
III. Overseas Chinese Capital in EastAsian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
II. Purpose
In contrast to its stellar accomplishments in other parts of the world, Google has been struggling in the EastAsian market. Particularly, Google’s performance has been the worst in Korea; 5% of Korean market share as of 2008 illustrates its dire performance. We will focus our study on identifying specific problems with Google Korea’s marketing methods and ways to improve of Goog