< Automobile – Hyundai’s ‘Blue Drive’ >
Hyundai’s ‘Blue Drive’ is hybrid line of Hyundai motor. What is hybrid car? Hybrid electric vehicle (HEV) combines a conventional internal combustion engine propulsion system with an electric propulsion system. The presence of the electric powertrain in intended to achieve either better fuel economy than a conventional vehicle, or bette
Organic specialty store have increased. The oldest organic store is 한살림. Eco-생협 is the store by NGO, the Citizens’ Coalition for Economic Justice. There are organic store such as OrgaWhole food by 풀무원, Dearlife by 동원F&B, 초록마을 by 한겨레, O-food by 대상.
3. Eco-friendly Transportation
Seoul Song-Pa district office introduced a bicycle rental system, 2008 Feb
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
Why eco-friendly marketing is needed
‘blue drive’ marketing strategy will be expected to enhance the public image of Hyundai motor.
Competitor’s promotion of eco-friendly car
‘Toyota motors’ is in the leading position
in eco-friendly car market
Toyota Motors in Korea held ‘Echo party’ exhibit, called ‘beautiful store’, where it displayed newly-designed recycled
Nonghyup opened the first among nation organic pus cafe.
Orgafe used and recipe only the environmental organic agricultural products which all menus made. It is an environmental organic pus cafe which the beginning from domestic. The sandwich which is aepresentative menu the nothing agricultural chemical Woorimil bread, nothing anti organism chicken breast used nothing agricultu