Organic specialty store have increased. The oldest organic store is 한살림. Eco-생협 is the store by NGO, the Citizens’ Coalition for Economic Justice. There are organic store such as OrgaWhole food by 풀무원, Dearlife by 동원F&B, 초록마을 by 한겨레, O-food by 대상.
3. Eco-friendly Transportation
Seoul Song-Pa district office introduced a bicycle rental system, 2008 Feb
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
Why eco-friendly marketing is needed
‘blue drive’ marketing strategy will be expected to enhance the public image of Hyundai motor.
Competitor’s promotion of eco-friendly car
‘Toyota motors’ is in the leading position
in eco-friendly car market
Toyota Motors in Korea held ‘Echo party’ exhibit, called ‘beautiful store’, where it displayed newly-designed recycled
1) 아트 마케팅
① 기업의 광고에 명화가 그대로 등장하는 경우
② 명화를 패러디한 경우
신도브래뉴 아파트 광고
http://video.naver.com/2008030923100742192
③ 명화에 기업제품이 간접광고 (PPL)로 등장하는 경우
LG- 예술이 생활이 된다는 것
http://blog.naver.com/stussy9505?Redirect=Log&logNo=6003486339
9&vid=0
http:
2-1. 2008년과 2009년의 소비트렌드
서울대 김난도 교수님은 연말에 다음해의 소비트렌드 키워드를 발표하신다. 김난도 교수님이 발표한 2008년과 2009년의 소비트렌드는 무엇이었을까??
① 2008년 소비트랜드 의 첫글자의 모임은 MICKEY MOUSE다.
Multi (복합화)Multi 는 Multi-play, Multi-space 등을 나타내는
Waste is a problem Wal-Mart puts effort into reducing. In Wal-Mart U.S., the majority of excess food is donated to the Feeding America program. In addition to donating food, improvements are made in recycling aluminum, cardboard, plastic and mixed paper. In Wal-Marts outside of the states, such as Japan, Brazil, Chile and Argentina, programs are established and campaigns are launched to promote r
콘크리트와 철근의 사용을 최소화하여
외피뿐 아니라 내부 구조또한 나무로 지어진
친환경 주택.
목조의 장점인 단열성,
오래될수록 강도가 높아지는 내구성과 수명,
나무의 습도 조절능력 등의 친환경적 장점,
화학물질 등으로 인한 새집증후군을 예방 가능하다.
LEED Platinum 인증을 받은 저
1.Energy
Making operations more efficient
Building efficiency globally
Renewable energy use
Fleet improvement
2.waste
Working to reduce plastic bag waste.
Packaging
3.Products
Wood and paper products
Energy-Efficient products
Removing phosphates throughout the Americas
Purchasing locally grown products
Developmental background
- outside : soaring oil price, environmental problem like greenhouse effect, legal regulation
- inside : ethical consumer who start to realize environmental problem
Residential environment influence your health a lot
ex) atopic disease
Trend of building : Energy saving and pollution reduction
→ it satisfies the wants related wi