Organic specialty store have increased. The oldest organic store is 한살림. Eco-생협 is the store by NGO, the Citizens’ Coalition for Economic Justice. There are organic store such as OrgaWhole food by 풀무원, Dearlife by 동원F&B, 초록마을 by 한겨레, O-food by 대상.
3. Eco-friendly Transportation
Seoul Song-Pa district office introduced a bicycle rental system, 2008 Feb
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
Why eco-friendly marketing is needed
‘blue drive’ marketing strategy will be expected to enhance the public image of Hyundai motor.
Competitor’s promotion of eco-friendly car
‘Toyota motors’ is in the leading position
in eco-friendly car market
Toyota Motors in Korea held ‘Echo party’ exhibit, called ‘beautiful store’, where it displayed newly-designed recycled
1) 아트 마케팅
① 기업의 광고에 명화가 그대로 등장하는 경우
② 명화를 패러디한 경우
신도브래뉴 아파트 광고
http://video.naver.com/2008030923100742192
③ 명화에 기업제품이 간접광고 (PPL)로 등장하는 경우
LG- 예술이 생활이 된다는 것
http://blog.naver.com/stussy9505?Redirect=Log&logNo=6003486339
9&vid=0
http:
2-1. 2008년과 2009년의 소비트렌드
서울대 김난도 교수님은 연말에 다음해의 소비트렌드 키워드를 발표하신다. 김난도 교수님이 발표한 2008년과 2009년의 소비트렌드는 무엇이었을까??
① 2008년 소비트랜드 의 첫글자의 모임은 MICKEY MOUSE다.
Multi (복합화)Multi 는 Multi-play, Multi-space 등을 나타내는